Rex Schutte

Presentation: Marketing Secrets for Small Businesses

Rex — Wed, 05 May 2010 15:17:47 +0000

I will be presenting to the Malvern Business Association on Wednesday, May 12th at 6:30pm at Casey’s Restaurant in Malvern, PA. My presentation will focus on marketing for small business and I will be discussing advertising, competitive intelligence, best practices, public relations, pricing, and market research.

If your organization is looking for an engaging speaker who knows the ins and outs of marketing, please give me a call! 484-678-3036

Coaching Ideas

Rex — Tue, 27 Apr 2010 17:55:12 +0000

One of the biggest issues with small business owners is that they think no one does anything the way they do it and therefore it is wrong. To capture the power of everyone in the organization and garner their value, the business owner must learn to delegate some decision making and authority to the employees. This delegation not only captures the energy of the employees put frees the owner up to work on more important issues in the business. The key is to have proper goals and boundaries to guide the behavior and actions so that the overall objectives of the organization are met.

The Guidance You Need

Rex — Mon, 19 Apr 2010 20:38:32 +0000

Many business owners have no one to turn to that will tell them the truth or has the practical knowledge to come up with innovative solutions. Rex Schutte, the founder of Schutte & Associates has over 35 years of business experience dealing with issues all over the world. In addition, Schutte & Associates is affiliated with a worldwide organization of over 3000 senior business consultants that can address any complicated issue.

Power Marketing

Rex — Mon, 19 Apr 2010 20:37:19 +0000

Marketing is the lifeblood of any organization’s health and prosperity. It also happens to be the most difficult to get right. Many business owners have never been trained in classic marketing and tend to do what they have always done. In these times that will just not work any more.

The successful businesses will be aggressively marketing themselves and their products with creative campaigns, unique media, emotive messages and convincing copy. Without this, there will be missed sales, unhappy customers and lost opportunities. Schutte & Associates will help develop a consistent, effective and emotive Marketing Plan for the business. We will also assist in the implementation, optimization and review of results to hone in on the ideal mix for the target customer and product offering. If new product development is needed, we will utilize our significant experience in brand equity extensions and business development.

Your First Lesson

Rex — Sat, 20 Mar 2010 17:31:01 +0000

The key to a successful Marketing Campaign is consistency. Consistency of message that is delivered in a creative, emotive way will generate more business than a disjointed confusing message that does not drive home the unique selling proposition of the business. Just like a bad experience at your favorite restaurant, and inconsistent message will confuse the customer and raise doubts about what exactly is being offered. If like a second bad experience that drives you to a new favorite restaurant, a second mixed marketing message is received, the campaign will fail and no new interest will be generated.

Solving Business Issues

Rex — Fri, 19 Mar 2010 22:03:29 +0000

It’s difficult running a business and many times you need someone to turn to; Schutte & Associates is there for you. We can lend a helping hand in issues of Marketing, Sales, Unhappy Employees, Loss of Control, and Disappearing Profits. We utilize a collaborative approach to not only gently guide you but teach you the fundamentals of the solution.

Interesting Article: 5 P’s of Marketing

Rex — Sat, 27 Feb 2010 17:30:49 +0000

I absolutely enjoyed Randy Duermyer’s article, Search Engine Marketing and the 5 P’s of Marketing. I often talk to my clients about the 5 P’s of Marketing and I find it makes a lot of sense for business owners. The specifics of the implementation may require the business owner to seek some help but that is where Schutte & Associates come in. We understand all the nuances of the Marketing game and how to get the most out of a fixed marketing budget. Call us now for our no obligation evaluation and lets se if we can help you maximize you 5 P’s.