Presentation: Marketing Secrets for Small Businesses
I will be presenting to the Malvern Business Association on Wednesday, May 12th at 6:30pm at Casey’s Restaurant in Malvern, PA. My presentation will focus on marketing for small business and I will be discussing advertising, competitive intelligence, best practices, public relations, pricing, and market research. If your organization is looking for an engaging speaker who knows the ins...
Read MoreCoaching Ideas
One of the biggest issues with small business owners is that they think no one does anything the way they do it and therefore it is wrong. To capture the power of everyone in the organization and garner their value, the business owner must learn to delegate some decision making and authority to the employees. This delegation not only captures the energy of the employees put frees the owner up to...
Read MoreYour First Lesson
The key to a successful Marketing Campaign is consistency. Consistency of message that is delivered in a creative, emotive way will generate more business than a disjointed confusing message that does not drive home the unique selling proposition of the business. Just like a bad experience at your favorite restaurant, and inconsistent message will confuse the customer and raise doubts about what...
Read MoreInteresting Article: 5 P’s of Marketing
I absolutely enjoyed Randy Duermyer’s article, Search Engine Marketing and the 5 P’s of Marketing. I often talk to my clients about the 5 P’s of Marketing and I find it makes a lot of sense for business owners. The specifics of the implementation may require the business owner to seek some help but that is where Schutte & Associates come in. We understand all the nuances of...
Read MoreConnect with Rex
